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1. Strategy and Roadmap:

• Assessment and Planning: Our process begins with an in-depth assessment of your current talent branding efforts. We'll collaborate with you to define your organization's goals and objectives. Based on this, we'll create a comprehensive talent branding strategy and roadmap.

• Competitive Analysis: We'll conduct a competitive analysis to identify what sets your organization apart from others. This analysis helps us determine your unique selling points.

• EVP Development: Crafting a compelling Employee Value Proposition (EVP) is a core element of our strategy. We'll define what makes your workplace special, considering factors like culture, benefits, opportunities for growth, and more.

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2. Content Creation:

• Content Strategy: We'll work together to outline a content strategy that aligns with your talent branding goals. This includes determining the channels you'll use, such as social media, your website, and career portals.

• Content Production: Our team will create engaging, informative, and authentic content, including articles, videos, blogs, and employee stories that showcase your company culture and the overall employee experience.

• Content Distribution: We'll strategically distribute your content across multiple channels to reach a wider audience, emphasizing your organization's values and culture.

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3. Employee Value Proposition (EVP):

• EVP Articulation: We'll articulate your EVP clearly, emphasizing the unique advantages of working at your organization. This may involve creating EVP statements, narratives, and value propositions that resonate with potential candidates.

• EVP Integration: We'll integrate your EVP across all your recruitment and HR processes, from job listings and interviews to onboarding and career development.

• Feedback and Iteration: We'll continually gather feedback from employees and candidates to refine and improve your EVP. As your organization evolves, so will your EVP.

 

Deliverables:

1. Strategy and Roadmap:

• Comprehensive talent branding strategy and roadmap tailored to your organization's unique goals.

• Competitive analysis report, identifying your competitive advantages.

• A refined Employee Value Proposition that resonates with potential candidates and current employees.

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2. Content Creation:

• A content strategy tailored to your talent branding goals.

• Engaging and informative content that showcases your company culture.

• Content distribution plan for wider reach and engagement.

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3. Employee Value Proposition (EVP):

• Clear and compelling EVP statements, narratives, and value propositions.

• Integrated EVP across your recruitment and HR processes.

• Ongoing feedback collection and iterative improvement of your EVP.